e.l.f. Brands Is the Only Beauty Brand at the Minnesota State Fair

e.l.f. Brands, comprising e.l.f. Cosmetics, e.l.f. Skin and e.l.f. Hair will make its state fair debut with an activation at the Minnesota State Fair. 

As the only official beauty brand sponsor of the event, e.l.f. is meeting its community where they are.

Knowing attendees at the Minnesota State Fair consume nearly 2.1 million pickle chips each year, e.l.f. is showing up with a dill-filled experience. 

Featuring a 10-foot-tall pickle jar, e.l.f.’s activation will be hard to miss on Wright Ave within the fairgrounds.

e.l.f will also highlight its new three-pickle-inspired Glow Reviver Melting Lip Balm collection: The Real Dill, e.l.f. von Dill and Spicy Lil’ Dill.

Patrick O’Keefe, Chief Integrated Marketing Officer of e.l.f. Brands, commented:

“Shared experiences are what builds our emotional connection with our community, that is why we are so invested in meeting them where they are. We are growing our e.l.f. nation – leaning into subcultures in a way only e.l.f. can. What better way to serve our community than by making this moment the `Real Dill’? State fairs bring together every generation, every background and every story. That’s the kind of community e.l.f. exists for.”

e.l.f.’s eyes.lips.fairgrounds. activation will be live Aug. 27-30 at the Minnesota State Fair, with product giftings across all e.l.f. Brands (while supplies last). 

The state fair foodie fun continues in Texas in October when e.l.f. Brands will activate on the ground in Dallas to honor “Big Tex.”